Alienware Aurora R10 fan problem

Does anyone have any experience with the Alienware R10 fan issue. It appears to be a fairly common problem online. After running the Dell Supportassist the fan in the water cooled computer is on maximum speed. Contacting Dell provided the following nonworking solutions: 1. Run the command center and adjust the fan speed. 2. Update the bios. 3. Reinstall the operating system. 4. Run a CPU temperature monitor (not hot) 5. Change the paste on the CPU heat sink. 6. Change the fan. 7 Change the graphics card. The machine runs fine but is so noisy that is unusable. Dell's solution to upgrade a 18 month old computer seems excessive. Thanks, David