I bought a blue Bemis toilet seat, color #044, for my elderly American Standard toilet. Turns out I actually need #064 and Plumbing World has a pretty strict no return policy. Bummer.
Including shipping I paid a total of $72.35 (don't judge - it was cheaper than a whole new toilet) for a Bemis elongated whisper close seat. I'd like to get $30 for it to put toward the correct color seat.
You can see the color match kit I used on the Plumbing World site.
http://www.plumbingworld.com/colormatchtoiletseats.html